SIMEROCK

VIIVI, a Finnish pop singer-songwriter, rose to fame by winning the Newcomer of the Year at the 2022 Emma Gala. Known for her powerful vocals and catchy choruses, her debut album "Parisuhdehautausmaa" went double platinum with hits like "Lääke," "USA," and "Hyväuskoinen." In 2023, she topped charts with "Mitä näil korteil saa?" with JVG and "Ihana kipu" with Robin Packalen, the latter reaching triple platinum and breaking a streaming record.

Kaija Koo, born in Helsinki, is a top Finnish singer known for pop tracks with smart lyrics. Her 1993 album "Tuulten Viemää" broke records, and she won five Emma Awards. She collaborated across genres, singing backup for punk rockers and Eurovision entries. Despite personal setbacks, her albums like "Tuulikello" and hits collection "Tuuleen Piirretyt Vuodet" cemented her as a Finnish music icon.

JVG, founded by Jare and VilleGalle in 2009, has sold 440,000+ albums, won 13 Emmas, 3 MTV Awards, and broken several Spotify records. Known for hits like Ikuinen Vappu, they were Finland's most-streamed artists in 2019 and 2020, and hosted a massive Helsinki Olympic Stadium concert in 2023.