Morgan Wallen with Parker McCollum, ERNEST, and more

Parker McCollum, a singer/songwriter and multi-instrumentalist, released "Gold Chain Cowboy" with MCA after his acclaimed EP, "Hollywood Gold." Known for his No.1 hits "Pretty Heart" and "To Be Loved By You," he debuted on late-night TV with Jimmy Kimmel. A committed performer, he sold out over 40 shows in 2021, including venues like the Grand Ole Opry and RODEOHOUSTON. McCollum won the ACM New Male Artist and CMT Breakthrough Video of the Year awards in 2022.

Morgan Wallen, hailed as the biggest country star globally, boasts 17 No. 1 singles and 19 Billboard Music Awards. Known for hits like "Dangerous: The Double Album" and "One Thing At A Time," he reshaped country music's global reach, even topping Australian charts. Celebrated for his crowd connection, Wallen hosts the Sand In My Boots Music Festival in Alabama and will tour with a refreshed setlist.

Top-selling Nashville singer-songwriter ERNEST, a 4x ACM nominee and 3x CMA Triple Play winner, fuses Eminem and George Jones influences, earning 12 No. 1 hits. Known for albums NASHVILLE, TENNESSEE and FLOWER SHOPS, he collaborates with Lainey Wilson, Jelly Roll, and more. He co-wrote Post Malone and Morgan Wallen’s Hot 100 hit, earning a 2025 GRAMMY nod.

Nashville-born Lauren Watkins channels authentic country music with a gravelly voice, signed by Nicolle Galyon to Songs & Daughters / Big Loud Records. Influenced by icons like Willie Nelson, she debuted with "The Heartbroken Record." Touring with Morgan Wallen, Maddie & Tae, and Corey Kent, she's also shared stages with ERNEST and more.