El Pum Pum Latin Festival: Chencho Corleone EL Alfa Zion and Lennox & Jowell Y Randy in Atlanta, GA

El Alfa "El Jefe," from Santo Domingo, is a top Dominican urban music artist known for bringing DEMBOW to global fame. He has 3 Platinum and 4 Gold RIAA awards. He collaborated with J Balvin and Major Lazer, reaching global charts. His albums "Disciplina" and "El Hombre" gained Billboard recognition. El Alfa owns "El Jefe Records" and is among Spotify's top 400 artists, with 11M YouTube subscribers and 6B views.

Jowell & Randy, a popular reggaeton duo from Puerto Rico, are known for their catchy beats and humorous lyrics. They gained fame with hits like "Bonita" with J Balvin and "Dile la Verdad" with Manuel Turizo. Known for their energetic live shows, they reached number two on the Latin charts with El Momento (2010) and went gold with Viva el Perreo (2020). They've collaborated with artists like De La Ghetto, Maluma, and Nicky Jam, making them a staple in the Latin music scene.

Ryan Castro, Colombian artist from Antioquia, blends reggaeton, merengue & romantic vibes. Known for hits full of energy and heartfelt themes.